Congratulations on your offer of a place at Bangor University
Congratulations on your offer to study one of our Marketing programmes here at Bangor Business School. We're thrilled to welcome you into our community. Stay connected with us on social media for the latest updates, news, and events. We look forward to meeting you soon and wish you all the best as you get ready for your studies.
What to expect as a Marketing student
Our Marketing courses are taught by world-leading academics who are passionate about their subjects. You will learn from experts who are at the forefront of their fields, and you will have access to a wealth of resources to support your studies. Our dedicated team of academics are not just knowledgeable but also have a diverse range of expertise and passions.
We are committed to providing a supportive and inclusive environment for all of our students. We have a dedicated team of staff who are here to help you with your studies and to make sure that you have a positive experience at Bangor.
From national competitions such as The Pitch and Universities Business Challenge Worldwide to work placement and guest talks there is ample opportunities as a marketing student to enhance your employability and gain valuable skills for your future.
Watch our video
0:00 Well. Firstly, congratulations on being offered a place to come and study with us here at Bangor University.
0:06 My name is Steffan Thomas and I'm a senior lecturer in the Marketing Department at Bangor Business School.
0:12 I look forward to meeting you soon and teaching you on your modules
0:15 that will take you through developing a core foundation in the subjects, right through your degree and into your future careers.
0:22 I very much look forward to meeting you soon.
Frequently Asked Questions
In a typical week, you will attend 12 hours of classes for three modules e.g. In semester 1, Year 1 of the BSc Marketing the classes include 4 hours for Professional Marketing Skills, 4 hours for Foundations of Marketing and 4 hours for Management and Enterprise. Wednesday afternoons are kept free for student sports and society activities.
You will have 12 hours of in-person teaching each week. These consist of a combination of lectures, workshops and tutorials. The remainder of the time should be spent on self-directed/independent learning i.e. reading the relevant Marketing textbook chapter for a particular module, conducting research on a brand for an upcoming assignment, participating in a virtual discussion or reading a case study in preparation for an upcoming tutorial.
Studying on our Marketing degree at Bangor will allow you to develop into an outstanding marketing professional. Our BSc Marketing programme is accredited by the Chartered Institute of Marketing (CIM), enabling you to receive automatic exemptions from a range of professional qualifications (e.g. Certificate/Diploma in Professional Marketing and Digital Marketing). You will also get the opportunity to enter nationwide Marketing competitions such as CIM 'The Pitch' and you will gain valuable practical skills which employers expect, such as developing a website. You will also benefit from a range of guest speakers from the world of Marketing.
The topics covered on the Marketing degree include Digital Marketing, Social Media Marketing, Consumer Behaviour, Brand and Retail Management, Marketing and Society, International Marketing and Marketing Analytics. All module materials are continuously updated to reflect current trends, up-to-date research and industry practices.
Our assessments reflect real-life marketing situations and environments. We use a wide variety of assessment methods to ensure that you will master wide-ranging business skills and develop these as you progress in your degree. These include written, communication, networking, and decision-making skills including essays, market reports, presentations, blogs, exams, portfolios and group projects. We also use industry-leading simulation games to bring marketing challenges as close to reality as possible as well as providing you with work-based learning opportunities, and enabling you to undertake live projects in your final year.
Meet your lecturers
Dr Sara Parry
The most expensive advertisement ever was created by Chanel in 2004 featuring Nicole Kidman and directed by Baz Luhrmann. It cost $33 million to put together!
Marketing is not always about pursuing profits, and can be used to influence people's behaviours for the greater good e.g. by raising awareness about the risks of excessive alcohol consumption.
I enjoy teaching using lots of examples of good and bad Marketing practices, and focusing on the skills that students will need to pursue a career in Marketing such as communication, creativity, teamwork and critical thinking.
Taylor Swift. Not only is she a great musician, I also think she is a Marketing genius! She is a master in understanding and catering to her audience: the “Swifties.”
I have always considered Marketing to be an exciting and fast-paced subject which offers opportunities to be both strategic and creative. Importantly, Marketing is underpinned by understanding people (or 'consumers') and their behaviours, which is what I find interesting.
Dr Steffan Thomas
My biggest frustration is the perception that social media presents an opportunity for businesses to market for free. This undermines the value of understanding the data, the algorithms, and the consumer profiles. Marketing is an exciting and dynamic subject requiring detailed planning and application.
I am lucky to work with several businesses offering advice on digital marketing and consumer engagement. Therefore, I am regularly disseminating information and able to witness how it translates into commercial success.
Say yes to opportunities and you can always learn more.
A degree is a brilliant stepping stone to your future career, and the more time and effort you invest into it now, the more you'll get out of it later in life.
Riding my motorbike or flying my plane.
