I am delighted and honoured to receive this reward. The recognition of our efforts is truly gratifying. My co-authors and I take immense pride in this paper as it not only makes a significant contribution to academic literature but also provides insights for policymakers on how they should deal with future unexpected events like COVID-19. Moreover, this prize marks the beginning of a concerted effort by the Business School and by extension, Bangor University to further advance in the field of data analytics by introducing and supporting new academic programs.