The controversial business of Multi-Level Marketing

Multi-Level Marketing can take many forms including beauty products, diet and health supplements and even holiday companies, and there has been a recent surge on newer companies becoming established in the market. So, what is Multi-level marketing and is their seemingly negative perception warranted? Joining our Penny for your Thoughts podcast this month here at Bangor Business School, is Lecturer in Marketing Dr Charlotte Rimmer who discusses her recent research into this very area.

Dr Charlotte Rimmer is a lecturer in Business and Marketing at Bangor Business School. Her research interests include ethical business practices, including Multi-Level Marketing, and consumer behaviour with particular focus on detrimental behaviour effects and issues.

Listen now - https://www.bangor.ac.uk/bbs/podcasts