What is ARFer?
Changing language practices is challenging, but step by step ARFer can gradually increase the use of the Welsh language in the workplace.
Based on the behavioural sciences, ARFer provides a series of tasks for colleagues to complete together in Welsh. The ARFer tasks will vary in effort levels, with some taking only a few minutes to complete. Inspired by the Aldahitz project held by the company Soziolinguistika Klusterra in the Basque Country, we have applied two principles that derive from the behavioural sciences:
- Committing to behave in a particular way;
- Capitalising on the significant influence that defaults can have on people's behaviour.
Evidence of ARFer's impact
Since 2019, we have been measuring the impact of ARFer on Welsh language use within workplaces across Wales. Among participating teams, we've seen that Welsh language usage has more or less doubled.
ARFer app
The next step is to transform ARFer into an app, ensuring easy access to a framework that has already proven highly effective. This innovative and inclusive app will include gamification elements and will allow users to tailor their ARFer journey.
Your data in the app
Contact arwel.williams@bangor.ac.uk by 31 March 2025 if you wish your data to be disgregarded and destroyed.
Further information
If you have any queries about ARFer, please contact arwel.williams@bangor.ac.uk
- Dr Lowri Angharad Hughes (ARFer Programme Director)
- Dr Arwel Tomos Williams (ARFer Programme Researcher)
- Dr Shân Pritchard (ARFer Promotion and Facilitation Officer)
Start your journey to a bilingual workplace today!