Modules for course P3AS | MSC/IMEDM
MSc International Media & Management
Year 1 Modules
Research Project
Media & Business
SXL-4004 Intellectual Property Law
(20)
(Semester 2)
Research Methods The student must take at least 1
module.
QXE-4015 Critical Theory Prac &Research
(20)
(Semester 1)
ASB-4934 Qual. Methods for Researchers
(20)
(Semester 2)
Optional
ASB-4114 e-Marketing
(15)
(Semester 1)
ASB-4530 Global Brand Management
(15)
(Semester 1)
ASB-4439 International Marketing
(15)
(Semester 2)
ASB-4030 Knowledge Management
(15)
(Semester 2)
ASB-4007 Finance for Managers
(15)
(Semester 2)
ASB-4010 New Venture Creation
(15)
(Semester 2)
Marketing The student must take between 30 and 45
credits from the modules.
ASB-4413 Int'l Strategic Management
(15)
(Semester 1)
ASB-4006 Marketing Strategy
(15)
(Semester 1)
ASB-4521 Int'l Marketing Communication
(15)
(Semester 1)