Overview

The module introduces students to the core basics of tourism and its underlying system. It examines the structure of the tourism industry and its actors by analysing the tourism product and value chain, focusing on the different systems available to interpret and analyse the phenomena. In specific, students will analyse the role and integrated characteristics of the different actors of the industry (such as the transportation and accommodation sectors, intermediaries, DMOs, visitor attractions). The module will also analyse the demand for tourism.

Assessment Strategy

-excellent -A- to A+ (70%+): Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills. -good -B- to B+ (60-69%): Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills. -satisfying -C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills. -threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.

Learning Outcomes

• Assess linkages and interaction patterns within the tourism supply chain.

• Explain the interdisciplinarity and multidisciplinarity of the study of tourism

• Explain the role of different tourism business actors (transportation, accommodation, intermediaries, attractions, etc.) in the creation of tourism experiences.

• Identify the drivers of tourism demand.

• Recognise key concepts that underpin the tourism phenomenon and its system.