Module ETB-3003:
Contemporary Issues in TTH
Contemporary Issues in Travel, Tourism and Hospitality 2023-24
ETB-3003
2023-24
Bangor Business School
Module - Semester 1 & 2
20 credits
Module Organiser:
Debbie Gilliland
Overview
The first session of the module will provide an introduction to the teaching, learning and assessment strategy to the module and then introduce contemporary issues in travel, tourism and hospitality, systems and drivers of change.
The module will focus on a variety of different contemporary issues affecting the industry (such as but not limited to); adventure tourism, medical tourism, sports tourism, sustainable tourism. MDIST Lecturers have the flexibility to include new contemporary materials as the PESTLE & consumer behaviour landscape of Travel, Tourism and Hospitality changes.
Generic structure will be as follows An introduction to the module, learning outcomes and assessment
An overview of the module in general; what is contemporary issues in tourism, international tourism futures, tourists of the future, hospitality of the future & events of the future.
Then the module will focus on a variety of issues such as sustainability, sports tourism, health and wellbeing tourism Issues will be explored in terms of growth of industry, local and global trends and future prospects. Key consumer demographics, behaviour and major consumer trends will also be critically explored External PESTLE factors shaping concept/ issue under focus including; socio-economic, technological, political and regulatory, and environmental-sustainability issues will be identified and discussed . The challenges of managing and operating within this sector along with issues such as tourism, hospitality and events futures and the demise of tourism Conclusion summarising the important learning points regarding these three high growth areas within the travel, tourism and hospitality industries.
The module will also include one presentation workshop, one presentation event (exam) and one assessment (case-study) workshop.
Assessment Strategy
-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
-good -B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
-excellent -A- to A+ (70%+): Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
-another level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
Learning Outcomes
- Develop a critical and considered understanding of Travel, Tourism, Hospitality and Events futures
- Develop a critical understanding of key and current contemporary issues facing industries and organisations within travel, tourism and hospitality
- Explain key contemporary issues in terms of supply; including PESTLE factors, affected markets; key global and local markets and industry trends pertaining to issues explored within the module
- Understand key contemporary issues in terms of changing consumer demand, behaviour & demographics and how this is affecting and shaping the growth (or shrinking) of specific sectors within travel, tourism, events and hospitality.
- Understand key implications for international business/ management leadership within travel, tourism and hospitality industries
Assessment method
Case Study
Assessment type
Summative
Description
Individual Case Study
Weighting
60%
Assessment method
Individual Presentation
Assessment type
Summative
Description
An individual presentation where students provide a critical overview of key contemporary issues currently faced by travel, tourism and hospitality sectors. The presentation should be no longer than 15 minutes with no longer than 5 minute “questions and answer” (Total maximum time 20 minutes)
Weighting
40%