Module ETB-3122:
International Business Comp
International Business & Global Competency 2024-25
ETB-3122
2024-25
Bangor Business School
Module - Semester 1
20 credits
Module Organiser:
Debbie Gilliland
Overview
Topics may include but not be limited to - Globalisation and international business; Cultural perspectives on developing global competency; Challenges of operating in an international environment; Role of governments in international business; Economic, cultural/behavioural explanations of international business; Cultural influences on the range of international transaction modes; Creating a Global Value Chain; Selecting countries and modes of entry; Challenges of implementing international business strategy.
Assessment Strategy
-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
-good -B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
-excellent -A- to A+ (70%+): Outstanding Performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
-another level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
Learning Outcomes
- Develop personal Global Competence and recognise its application in the business environment.
- Evaluate the forces of globalisation and their impact on nations and organisations.
- Generate effective implementation strategies for international business.
- Relate the theories of international trade & business to the behaviour of governments and companies.
Assessment method
Essay
Assessment type
Summative
Description
Individual essay on the Analysis of an International Business situation using frameworks from the module.
Weighting
50%
Assessment method
Report
Assessment type
Summative
Description
Individual Reflective report on the student's own Personal Global Competence
Weighting
50%