Modules for course N50F | BSC/MKTF
BSc Marketing
Year 0 Modules
Compulsory Modules
credits from:
- Academic Year 1
- BIC-0005: IT & Comm Skills (20) (Semester 1 + 2)
- BIC-0007: Introduction to Data Science (10) (Semester 1 + 2)
- BIC-0010: UK Gov & Society (10) (Semester 1 + 2)
- BIC-0011: Data Analysis (10) (Semester 1 + 2)
- BIC-0012: Business Functions (10) (Semester 1 + 2)
- BIC-0013: Business Law (10) (Semester 1 + 2)
- BIC-0014: Management Studies (10) (Semester 1 + 2)
- BIC-0015: Financial Accounting (10) (Semester 1 + 2)
- BIC-0018: Microeconomics (10) (Semester 1 + 2)
- BIC-0019: Macroeconomics (10) (Semester 1 + 2)
- BIC-0036: Academic Skills (20) (Semester 1 + 2)
Year 1 Modules
Compulsory Modules
80 to credits from:
- ASB-1603: Marketing in Practice (20) (Semester 2)
- ASB-1604: Digital Marketing Essentials (20) (Semester 2)
20 to credits from:
- ADB-1605: Egwyddorion Marchnata (20) (Semester 1)
- ASB-1605: Foundations of Marketing (20) (Semester 1)
20 to credits from:
- ASB-1601: Professional Marketing Skills (20) (Semester 1)
- ADB-1661: Sgiliau Marchnata Proffesiynol (20) (Semester 1)
Optional Modules
0 credits from:
- ASB-1006: Management and enterprise (20) (Semester 1)
- ASB-1007: CMI in Ethics, Sust, HRM, Tour (20) (Semester 2)
- ASB-1602: Technology in Marketing (20) (Semester 2)
Year 2 Modules
Compulsory Modules
80 to credits from:
- ASB-2116: Consumer Behaviour (20) (Semester 2)
- ASB-2602: Services and Experiential MKT (20) (Semester 1)
- ASB-2603: Marketing Research and CRM (20) (Semester 2)
20 to credits from:
- ADB-2520: Cyfathrebu Marchnata a Chyfryn (20) (Semester 1)
- ASB-2520: Marketing & Soc Media Communic (20) (Semester 1)
Optional Modules
0 credits from:
- ASB-2533: Brand and Retail Management (20) (Semester 1)
0 credits from:
- ASB-2601: Professional Marketing Skills (20) (Semester 1)
Year 3 Modules
Compulsory Modules
Semester 2
80 to credits from:
- ASB-2116: Consumer Behaviour (20) (Semester 2)
- ASB-2602: Services and Experiential MKT (20) (Semester 1)
- ASB-2603: Marketing Research and CRM (20) (Semester 2)
20 to credits from:
- ADB-2520: Cyfathrebu Marchnata a Chyfryn (20) (Semester 1)
- ASB-2520: Marketing & Soc Media Communic (20) (Semester 1)
Optional Modules
50 credits from:
- ASB-3009: Strategic Management (20) (Semester 2)
- ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3430: Consultancy Project (20) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.
0 credits from:
- ASB-2533: Brand and Retail Management (20) (Semester 1)
0 credits from:
- ASB-2601: Professional Marketing Skills (20) (Semester 1)