Overview

This module explores the foundations of public health and health promotion. Course content includes:

1. Principles relating to health, health education, health promotion and public health policy and practice.

2. Approaches to health education, health promotion and public health.

3. Public involvement and empowerment.

4. Public health surveillance.

5. Social marketing and communication.

6. Needs and processes of health needs assessment.

7. Political and ethical issues relating to health education, health promotion, and public health.

Assessment Strategy

-threshold -Threshold D+ to D- Demonstrates some knowledge and understanding of relevant material for this module, and a limited use of it to answer the question set with little independent thinking. Limited use of material from the module and other relevant information to support arguments; most of the references are drawn on appropriately to support discussion and presented correctly in both text and references list. Limited awareness of conflicting arguments and ideas but no real attempt to address them; some limited ability to analyse and to critically evaluate material. A framework for the assignment is apparent but logical flow and coherence not always consistent with acceptable use of written language.

-good -Good B+ to B-Demonstrate good knowledge and understanding of relevant material, using it to answer the question set and showing independent thinking. Good use of material from the module and other relevant information to support arguments; references are drawn on appropriately to support discussion and are presented fully and correctly in both text and references list. Some awareness of conflicting arguments and ideas and a good attempt to address them; some ability to analyse and to critically evaluate material. Sensible use of the major points with very good signposting and balance between sections with good use of written language.

-excellent -Excellent A* to A-Demonstrate excellent knowledge and understanding of relevant material, using it to answer the question set and showing independent thinking. Excellent use of material from the module and other relevant information to support arguments; references are drawn on appropriately to support discussion presented fully and correctly in both text and references list. Excellent awareness of conflicting arguments and ideas and a good attempt to address them; ability to analyse and to critically evaluate material. Excellent organisation of the major points with very good signposting and balance between sections with fluent use of written language.

-another level-Adequate C+ to C-Demonstrate adequate knowledge and understanding of relevant material, using it to answer the question set and showing independent thinking. Adequate use of material from the module and other relevant information to support arguments; references are drawn on appropriately to support discussion and are presented fully and correctly in both text and references list. Some awareness of conflicting arguments and ideas and a good attempt to address them; some ability to analyse and to critically evaluate material. Sensible use of the major points with very good signposting and balance between sections with good use of written language.

Learning Outcomes

• Engage critically with key ethical and political issues related to Public Health.

• Highlight and critically understand the most prominent theories and models of public health, health promotion and health education.

• Identify and appraise local, national and international health promotion and public health strategies, programmes, health directives and health initiatives.

• Illustrate and discuss the concepts of health, health education, health promotion and public health.