New research undertaken by Dr Hans-Peter Kubis and his team, has shown for the first time that overweight and obese people have a dulled sensitivity to soft drinks but enhanced subconscious liking of sweet as a taste. Hans-Peter said it has "serious implications" for health and a failure to address the problem could lead to rising obesity levels and more type 2 diabetes.
The full story can be found at http://www.bangor.ac.uk/news/full.php.en?nid=4750&tnid=4750 and has been reported on the BBC North West Wales News website at http://www.bbc.co.uk/news/uk-wales-north-west-wales-13697517
Hans-Peter's research is published in Appetite (2011), doi:10.1016/j.appet.2011.05.107 : Taste perception and implicit attitude toward sweet related to body mass index and soft drink supplementation.
Publication date: 8 June 2011