High Anxiety - beating fear is the key to extreme sports appeal
Sport Psychologists within the School are now recognised world-leaders in establishing the psychological motivations for taking part in extreme sports. Tim Woodman, Prof Lew Hardy and PhD student Matt Barlow have been researching the reasons why people seek extreme sports such as high altitude mountaineering. They have discovered that motivations are far more complex than mountaineer George Mallory's oft repeated quote on why people climb Everest ‘because it’s there’. Their research finds that beating fear is the key to the appeal of extreme sports.
Daily Post, 28 December 2011
Publication date: 13 December 2011