Their research into Immersive Analytics, undertaken in collaboration with the University of Chester, are far-reaching. They are enabling the immersive presentation and exploration of data insights in scientific research and our everyday lives, all from within a Web browser on desktop, mobile and virtual reality platforms.

The system created by Dr Panos Ritsos and Dr Peter Butcher of Bangor’s School of Computer Science and Electronic Engineering can be used to create computer-generated and data-driven informational layers, which can be seen on top of our physical world, through a smartphone, or a see-through head-mounted display. For example, users can see the energy profile of a property they are about to rent, or the crime data on that street - as computer graphics displayed on top of the house, or the street.

 Dr Panos Ritsos said, "It’s about creating layers of data-driven information, which can be superimposed on our physical world. It can be any kind of data related to a particular space which can then be displayed on the screen and it can be accessed when you’re actually there or remotely.

 "We’re creating a tool where people can display information in virtual reality when they’re not actually there, or in augmented reality when they are but want the user’s experience to be enhanced by computer-generated information."