Where extraordinary people power an international community to create a more sustainable world for everyone.
What is our Brand Narrative?
Our brand is the manifestation of who we are. It is the things that we say and do. The authentic representation of our culture, values and impact on the world. And it is the experience that people have of and with us. Our brand narrative, then, is the summary and expression of:
Our purpose - Our position - Our values - Our actions
Who should use our brand narrative?
The brand narrative guidelines are for anyone who represents the voice of the University by delivering experiences such as teaching and research, writing about us, producing communications, giving presentations, and talking to other people about us. Every member of the Bangor University community has a role to play in expressing our brand.
Take this narrative and use it as a basis to communicate all aspects of the University.
We must also adapt our narrative to talk to the interests and needs of our specific audiences. Here you will find insights and key messages, backed with evidence examples for different stakeholder groups.
Why use the Brand Narrative?
A recognisable brand that powerfully conveys an organisation’s purpose and values can fast-track a person to trust us. These guidelines are about creating such brand consistency as a trusted and known expression of who we are. By following the blueprint that it sets out, you are helping to position our institution as recognisable, credible and trustworthy. The content of these pages should become the foundation of your communications when speaking about all aspects of the University.
How was it created?
The guidelines were created through a collaborative and research-led process, that brought together representatives from the communities that influence and benefit from our work. This included extensive consultations in Welsh and English with University staff and students, and audiences including prospective students, alumni, businesses, research partners, and community partners. The brand book is a product of their collective voices, views, experiences and values, combined with our own strategy and aspirations.
Our Brand Essence
Below are the main overarching themes that should be used when talking about the University.
These encompass our purpose, our position, and our pillars and values.
Our Purpose Why we do what we do
When we are talking about the University, It's important that we are clear about our purpose and define why we do what we do:
We exist to create a sustainable and prosperous world, for the planet, for its communities, and for individuals.
Our Position Powered by our open heart
We speak about the University as a global community that is powered by our common spirit. This speaks of:
- Our pride in our Welsh heritage and history
- Our deep commitment to being part of and building communities, and the power of “together”.
Brand Pillars and Values
Our brand narrative can be further defined by the following brand pillars and values. These can be interweaved into the narrative when talking about the University.
A place where people feel they belong. Where collaboration and connection are part of the lived experience, not just aspirations
A commitment to inclusion, fostered by a warmth or welcome and acceptance of all cultures, beliefs and backgrounds
Standing for excellence in everything that we do, from our inspiring teaching to our world class research
Having the integrity to protect what’s good in the world from our natural resources to our cultural heritage
Having the foresight and pioneering spirit to imagine new possibilities, to innovate and to iterate
Who Are We?
Here you will find ways in which to explain the Bangor University core brand narrative at different lengths, depending on where and how you wish to tell our story.
Where a extraordinary people power an international community to create a more sustainable world for everyone.
We are a global community powered by the determination of a Welsh heart. Through inspiring and excellent teaching, pioneering research, and powerful partnerships, our commitment to sustainability and togetherness drives us to be a catalyst for change.
Between the mountains and the sea of North Wales exists a community like no other. Our Welsh heart creates an exceptional experience of togetherness and belonging. Communities are drawn here from around the world for a great many reasons. Amongst them exists a vision to ensure a sustainable future for our planet.
Through excellence in teaching, pioneering research that impacts our world, and powerful partnerships to develop solutions for businesses and the community, everything that we do is in service of being a catalyst for change.
Bangor University was founded on the principles of community and possibility. Our history and our future tells a story of the extraordinary things that come to be when we commit to making a difference together.
Our location and our campuses create the perfect environment for the space and the freedom to learn, think and to gain perspective. We work to innovate and develop the skills and solutions that address challenges deeply rooted in the real world, whether that world is North Wales or the widest reaches of the planet.
We recommend that you take a look at how the Brand Narrative may be relayed to our different audiences and also the Brand Guidelines, which complement our Brand Narrative.
We recommend that you take a look at how the Brand Narrative may be relayed to our different audiences and also the Brand Guidelines, which complement our Brand Narrative.