Tryfan Williams, Business Intelligence Officer (Market Intelligence)

Tryfan is responsible for developing the University’s market analysis function to inform curriculum development, the setting of tuition fees supported by an annual benchmarking exercise, and the University’s marketing and student recruitment initiatives. He works with key marketing and student recruitment colleagues across the University to increase engagement with, and understanding of, market and student recruitment data and how this relates to key business processes, performance metrics, and the University’ strategic priorities. He also contributes to the development and deployment of the University’s wider Business Intelligence solutions, and supports the work of the University’s strategy and business planning team. Tryfan is a member of the Marketing & Student Recruitment Committee.