Modules for course N501 | BSC/MKT
BSc Marketing
Year 1 Modules
Compulsory Modules
The student must take 80 credits
from the modules in Compulsory Modules.
ASB-1604 Digital Marketing Essentials
(20)
(Semester 2)
ASB-1603 Marketing in Practice
(20)
(Semester 2)
Professional Marketing skills
The student must take 20 credits from
the modules in Professional Marketing skills.
ASB-1601 Professional Marketing Skills
(20)
(Semester 1)
ADB-1661 Sgiliau Marchnata Proffesiynol
Cymraeg
(20)
(Semester 1)
Foundations of Marketing
The student must take 20 credits from
the modules in Foundations of Marketing .
ASB-1605 Foundations of Marketing
(20)
(Semester 1)
ADB-1605 Egwyddorion Marchnata
Cymraeg
(20)
(Semester 1)
optional Students can also choose optional
modules from other Business School level 4 modules or from
elsewhere in the University, subject to timetabling
constraints.
ASB-1006 Management and enterprise
(20)
(Semester 1)
ASB-1602 Technology in Marketing
(20)
(Semester 2)
ASB-1007 CMI in Ethics, Sust, HRM, Tour
(20)
(Semester 2)
Year 2 Modules
Compulsory Modules
80 to credits from:
- ASB-2116: Consumer Behaviour (20) (Semester 2)
- ASB-2602: Services and Experiential MKT (20) (Semester 1)
- ASB-2603: Marketing Research and CRM (20) (Semester 2)
20 to credits from:
- ADB-2520: Cyfathrebu Marchnata a Chyfryn (20) (Semester 1)
- ASB-2520: Marketing & Soc Media Communic (20) (Semester 1)
Optional Modules
40 to 0 credits from:
- ASB-2018: Op strat across the enterprise (20) (Semester 1)
- ASB-2019: Business Information Systems (20) (Semester 1)
- ASB-2020: Mgmnt Planning & Co-ordination (20) (Semester 1)
- ASB-2023: Princ of Lead & Emp Engagement (20) (Semester 1)
- ASB-2405: Law for Business (20) (Semester 2)
- ASB-2518: Strategic Management Accountin (20) (Semester 2)
- ASB-2533: Brand and Retail Management (20) (Semester 1)
0 to 20 credits from:
- ASB-2601: Professional Marketing Skills (20) (Semester 1)
Year 3 Modules
Compulsory Modules
80 to credits from:
- ASB-3005: Marketing Preformance monitori (20) (Semester 1)
- ASB-3006: Marketing and Society (20) (Semester 1)
- ASB-3007: International Strategic MKT (20) (Semester 1)
- ASB-3119: Customer Insight Project (20) (Semester 2)
Optional Modules
40 to 0 credits from:
- ADB-3003: Prosiect Marchnata Cymhwysol (40) (Semester 1)
- ASB-3003: Marketing Applied Project (40) (Semester 2)
- ADB-3004: Traethawd Marchnata (40) (Semester 1)
- ASB-3004: Marketing Dissertation (40) (Semester 2)
- ASB-3009: Strategic Management (20) (Semester 2)
- ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3152: Ent, Creativity & Innov (20) (Semester 1)
- ASB-3430: Consultancy Project (20) (Semester 2)
- ASB-3533: Brand and Retail Management (20) (Semester 1)
0 credits from:
- ASB-3405: Law for Business (20) (Semester 2)