About This Course
Our highly qualified and experienced academics are inspired by the marketing challenges that organisations face. In turn, they bring critical and up-to-date insights based on real-world experiences to inspire students. With our support, studying on this degree course (accredited by the Chartered Institute of Marketing) will allow you to develop into an outstanding marketing professional, fully equipped to launch into an exciting career. Our personalised approach means that you are more than a name here. We value your individuality and allow you to develop your knowledge and skills with your own tailored degree programme. To assist you throughout your degree course, you will be mentored and supported by your dedicated Personal Tutor. Your voice will be heard through our active Student Union and course representative system.
You will build lifelong skills for success in today’s ever evolving business world. Skills development, alongside knowledge and practice, are at the heart of our degree. Your learning journey will equip you with the key marketing knowledge and skills, not only for today but for years to come. This will give you an edge in the competitive world of marketing.
Our assessments reflect real life marketing situations and environments. We use a wide variety of assessment methods to ensure that you will master wide-ranging business skills and develop these as you progress in your degree. These include written, communication, networking, and decision-making skills. We also use industry-leading simulation games to bring marketing challenges as close to reality as possible as well as providing you with work-based learning opportunities, and enabling you to undertake live projects in your final year.
Why choose Bangor University for this course?
- Automatic exemptions from a range of professional qualifications (e.g. Certificate/Diploma in Professional Marketing and Digital Marketing).
- Our students take part in national competitions such as the IBM Business Challenge and ‘The Pitch’, a UK-wide Business Plan and Marketing challenge.
- 3rd for Teaching Quality: Business, Management and Marketing (Times & Sunday Times: Good University Guide).
- Our staff are active researchers in their subject areas with an international reputation.
- Top 10 for Student Satisfaction within Marketing (Complete University Guide 2023).
Additional Course Options
This course is available with a Placement Year option where you will study for 1 additional year. The Placement Year is undertaken at the end of the second year and students are away for the whole of the academic year.
The Placement Year provides you with a fantastic opportunity to broaden your horizons and develop valuable skills and contacts through working with a self-sourced organisation relevant to your degree subject. The minimum period in placement (at one or more locations) is seven calendar months; more usually you would spend 10-12 months with a placement provider. You would normally start sometime in the period June to September of your second year and finish between June and September the following year. Placements can be UK-based or overseas and you will work with staff to plan and finalise the placement arrangements.
You will be expected to find and arrange a suitable placement to complement your degree and will be fully supported throughout by a dedicated member of staff at your academic School and the University’s Careers and Employability Services.
You will have the opportunity to fully consider this option when you have started your course at Bangor and can make an application for a transfer onto this pathway at the appropriate time. Read more about the work experience opportunities that may be available to you or, if you have any questions, please get in touch.
This course is available with an International Experience Year option where you will study or work abroad for 1 additional year. You will have ‘with International Experience’ added to your degree title on graduating.
Studying abroad is a great opportunity to see a different way of life, learn about new cultures and broaden your horizons. With international experience of this kind, you’ll really improve your career prospects. There are a wide variety of destinations and partner universities to choose from. If you plan to study in a country where English is not spoken natively, there may be language courses available for you at Bangor and in your host university to improve your language skills.
You will have the opportunity to fully consider this option at any time during your degree at Bangor and make your application. If you have any questions in the meantime, please get in touch.
Read more about the International Experience Year programme and see the studying or working abroad options on the Student Exchanges section of our website.
Course Content
From the first day of your marketing degree course, you will begin to learn the skills to develop from student to marketing expert. You will have access to excellent facilities, resources and extensive information technology to support your learning journey. External marketing professionals will be invited to deliver sessions to develop your wider real-world knowledge and contacts. You can also take advantage of the work placement option where you will be fully supported to secure a 10-12 month work placement to develop your employability profile.
Teaching is delivered through a combination of lectures, workshops and seminars. You can expect to have a minimum of 12 hours contact time during each teaching week. You will also be expected to undertake independent study and group work, and participate in online activities and discussions using our virtual learning environment.
In your first year, you will learn fundamental marketing concepts and thinking, alongside practical application, and start to build your professional portfolio with real live marketing projects.
In your second year, you will build upon and integrate the knowledge and skills gained to examine a range of key marketing functions, with a focus on the role of digital media. You will acquire additional skills across operational and strategic aspects of marketing, as well as the role of marketing in relation to other key business functions.
In your third year, you will develop your expertise in a more challenging way. You will take an increasingly strategic view of marketing to apply to your learning, and to develop skills to cope with real-life challenges professional marketers face in the global digital age. Working in groups, you will participate in an online marketing simulation package which will provide you with the experience in making marketing decisions based on your analysis of market and company data.
What will you study on this course?
In Year 1, students will take 80 credits from the following topics, Digital Marketing Essentials, Foundations of Marketing, Marketing in Practice and Professional Marketing Skills. There are also optional modules available in topics such as Introduction to Contemporary Management Issues in Ethics, Sustainability, HRM, and Tourism and Technology in Marketing. Students can also choose optional modules from other Business School level 4 modules or from elsewhere in the University, subject to timetabling constraints.
In Year 2, students will take 80 credits from the following topics, Consumer Behaviour, Marketing Research and CRM and Marketing and Social Media Communications. There are also optional modules available in topics such as Brand and Retail Management and Creative Content Marketing. Students can also choose optional modules from other Business School level 5 modules or from elsewhere in the University, subject to timetabling constraints and pre-requisites.
In Year 3, students will take 80 credits from the following topics Customer Insight Project, International Strategic Marketing, Marketing and Society and Marketing Performance Monitoring and Analytics. There are also optional modules available in topics such as Brand and Retail Management, Creative Content Marketing, Issues and Trends in Marketing, Marketing Applied Project. Students can also choose to undertake a Marketing Dissertation.
Please note course content is for guidance purposes only and may be subject to change.
Facilities
General University Facilities
Library and Archive Services
Our four libraries provide a range of attractive study environments including collaborative work areas, meeting rooms and silent study spaces.
We have an extensive collection of books and journals and many of the journals are available online in full-text format.
We house one of the largest university-based archives not only in Wales, but also the UK. Allied to the Archives is the Special Collections of rare printed books.
Learning Resources
There is a range of learning resources available, supported by experienced staff, to help you in your studies.
The University’s IT Services provides computing, media and reprographics facilities and services including:
- Over 1,150 computers for students, with some PC rooms open 24 hours a day
- Blackboard, a commercial Virtual Learning Environment, that makes learning materials available on-line.
Course Costs
General University Costs
Home (UK) students
- The cost of a full-time undergraduate course is £9,250 per year (2025/26).
- The fee for all integrated study abroad years is £1,385 (2025/26).
- The fee for an integrated year in industry as part of a sandwich programme is £1,850 (2025/26).
More information on fees and finance for Home (UK) students.
International (including EU) students
Additional Costs
There are also some common additional costs that are likely to arise for students on all courses, for example:
- If you choose to study abroad or take the International Experience Year as part of your course.
- If you attend your Graduation Ceremony, there will be a cost for gown hire (£25-£75) and cost for additional guest tickets (c.£12 each).
Course-specific additional costs
Depending on the course you are studying, there may be additional course-specific costs that you will be required to meet. These fall into three categories:
- Mandatory Costs: these are related to a particular core or compulsory module that you’ll be required to complete to achieve your qualification e.g. compulsory field trips, uniforms for students on placement, DBS Check.
- Necessarily Incurred Costs: these may not be experienced by all students, and will vary depending on the course e.g. professional body membership, travel to placements, specialist software, personal safety equipment.
- Optional Costs: these depend on your choice of modules or activity and they are shown to give you an indication of the optional costs that may arise to make sure your choice is as informed as possible. These can include graduation events for your course, optional field trips, Welcome Week trips.
Entry Requirements
GCSE Maths at grade C/4 required if not demonstrated by the Level 3 qualification.
Offers are tariff based, 104 - 136 tariff points from a Level 3 qualification* e.g.:
- A Levels: General Studies and Key Skills not normally accepted
- BTEC National Extended Diploma: DMM - DDD
- Cambridge Technical Extended Diploma: DMM - DDD
- International Baccalaureate Diploma: accepted
- Access: pass required
- Welsh Baccalaureate: We will accept this qualification in conjunction with other level 3 qualifications
- T Levels: T Levels in a relevant subject considered on a case-by-case basis
- Extended Project Qualification: Points can include a relevant Extended Project (EPQ) but must include a minimum 2 full A-levels, or equivalent.
We are happy to accept combinations of the qualifications listed above, as well as alternative Level 3 qualifications such as City & Guilds, Access and Cambridge Technical Diplomas.
We also welcome applications from mature learners.
International Candidates: International Candidates: school leaving qualifications that are equivalent to A levels/Level 3 and/or college diplomas are accepted from countries worldwide (subject to minimum English Language requirements). More information can be found on our International pages.
*For a full list of accepted Level 3 qualifications, go to www.ucas.com.
GCSE Maths at grade C/4 required if not demonstrated by the Level 3 qualification.
Offers are tariff based, 104 - 136 tariff points from a Level 3 qualification* e.g.:
- A Levels: General Studies and Key Skills not normally accepted
- BTEC National Extended Diploma: DMM - DDD
- Cambridge Technical Extended Diploma: DMM - DDD
- International Baccalaureate Diploma: accepted
- Access: pass required
- Welsh Baccalaureate: We will accept this qualification in conjunction with other level 3 qualifications
- T Levels: T Levels in a relevant subject considered on a case-by-case basis
- Extended Project Qualification: Points can include a relevant Extended Project (EPQ) but must include a minimum 2 full A-levels, or equivalent.
We are happy to accept combinations of the qualifications listed above, as well as alternative Level 3 qualifications such as City & Guilds, Access and Cambridge Technical Diplomas.
We also welcome applications from mature learners.
International Candidates: International Candidates: school leaving qualifications that are equivalent to A levels/Level 3 and/or college diplomas are accepted from countries worldwide (subject to minimum English Language requirements). More information can be found on our International pages.
*For a full list of accepted Level 3 qualifications, go to www.ucas.com.
General University Requirements
To study for a degree, you’ll be asked for a minimum of UCAS Tariff points. For a fuller explanation of the UCAS Tariff Points, please see www.ucas.com.
We accept students with a wide range of qualifications and backgrounds and consider each application individually.
All students need to have good basic skills and the University also values IT and communication skills.
As part of the University’s policy, we consider applications from prospective disabled students on the same grounds as all other students.
We also consider applications from mature students who can demonstrate the motivation and commitment to study a university programme. Each year we enrol a significant number of mature students. For more information about studying as a mature student, see our Studying at Bangor section of the website.
EU and International Students' Entry Requirements
For detailed guidance on the entry requirements for EU and International Students, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages. International applicants can also visit the International Education Centre section of our website for further details.
Bangor University offers International Incorporated Bachelor Degrees for International students whose High School qualification is not equivalent to the UK school leaving qualification. The first year (or Year 0) is studied at Bangor University International College, an embedded College on our University campus and delivered by Oxford International Education Group.
Careers
You will have a variety of career options upon completion of this degree. You will be ready for a career in marketing but could also be equipped for a career in business or management more generally, depending on your tailored approach to the degree. You can follow in the footsteps of graduates from this degree who are now working in many areas such as sales, advertising, management, marketing in commercial and government organisations. For instance, recent graduates have worked at the Welsh Government, Lloyds Bank and in Digital Marketing Agencies.
The degree is accredited by the Chartered Institute of Marketing (CIM) who are the leading professional body for marketers which enables you to gain exemptions towards selected modules on CIM qualifications (available through the Graduate Gateway). You can undertake the remaining CIM modules during your degree or within three years of graduating. Further information about the Graduate Gateway.
Opportunities at Bangor
The University’s Careers and Employability Service provides a wide range of resources to help you achieve your graduate ambitions.
Internships
Bangor University runs a paid internship scheme within the university’s academic and service departments.
Student Volunteering
Volunteering widens your experience and improves your employability. Find out more about volunteering on the Students’ Union’s website.
Foundation Year
A 'with Foundation Year' option is available for this course. Apply for Marketing (with Foundation Year).
What is a Foundation Year course?
If you don’t have the required qualifications for the degree-level course or are looking to re-enter education after time away from study, then a Foundation Year Programme might be the right choice for you.
The Foundation Year is an excellent introduction to studying this subject at university and will provide you with the knowledge, skills and confidence required to go on to study this course at degree-level.
When you have successfully completed the Foundation Year, you can progress on to the first year of this degree-level course.
