Overview

PART 1 - Operations Management Skill Build (10)

Part one of the module enables you to develop a clear understanding of the project management tools and techniques applicable to a conference management context. You will distinguish the importance of; and how to understand: operations, logistics, leadership, budgets, risk management, effective promotion etc when creating events; including the reflection and reporting back to stakeholders.

• Inspect project management models, theories and terminology and build on the previously acquired core knowledge to apply to events.
• Process commences with establishing the conference and event management project context and then continues by discussing the importance of research and information in building the event management business case.
• The various stages integral to effective conference and event project management are explored. These include building meaningful event management project objectives, developing the event business case, building the full project plan, evaluating and measuring events (market research to back up). Various relevant tools and techniques (such stakeholder management, communications, understanding risk etc.)

PART 2 – Event Design & Project Management (10)

The second part of the module enables you to demonstrate the integral role events design has on the success of a conference or event. It will encourage you to continue to ‘think outside of the box’ and apply creative, feasible and realistic ideas, whilst developing transferable skills. Therefore, further developing your understanding of the design of events such as conferences, meetings and exhibitions and the need for management skills such as time management, outsourcing, menu development, decoration, lighting etc as well as the operational project management elements.

• Development of Events Design; event experience management; the event creation process, theming, design and programming and the event experience

• Experiential marketing, event management; developing event concepts.

• Creation of action plans, production schedules, run sheets; using industry standard technology (where applicable). Hypothetical building of and organising event teams,

• Participate in successful pitching strategies and post experience evaluation

Learning Outcomes

• Discuss the links between operational planning, project management and value of feedback.

• Explain the integral role of event design success within an event. Identifying a range of techniques an organisation could use when theming an ethically conscious event.

• Inspect project management models, theories and terminology and build on the previously acquired core knowledge to apply to events.

• Prepare a robust (albeit hypothetical) business case based on sound research and information sources.

• Prepare and present comprehensive Project Plan based on a sound project planning methodology using Events Management and Design models, principles, concepts and practices

• Understand the key principles and application of conference and event management