Modiwl ETB-2416:
Operations Strategy
Operations Strategy 2023-24
ETB-2416
2023-24
Bangor Business School
Module - Semester 1
10 credits
Module Organiser:
Debbie Gilliland
Overview
Operations Strategy is the highest level of Operations Management that deals with plans and decisions that shape the long-term capabilities of an organization in the course of designing, producing and distributing products and services. The themes that will be explored in the module include predominantly strategy within the firm for improving operations. Initially, we will cover an introduction to operations management and focus on competitiveness and the five respective factors that make you survive and thrive: cost, quality, speed, dependability, and flexibility. Tools like the 4V diagram and the generic model of OM/OS in a company will be extensively discussed and used. there will be an emphasis on linking operations strategy to competitiveness. Further, we will discuss innovation, design & technology strategy. We will conclude with critically reflecting on lean, logistics & location strategies and the overall Supply Chain Strategy.
Assessment Strategy
-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
-satisfactory level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
-good -B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
-excellent -A- to A+ (70%+): Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
Learning Outcomes
- Analyse supply chains in different business sectors.
- Discuss and debate issues associated with inventory control, material requirements planning, and scheduling especially at the strategic level.
- Explain the contributions that operations strategy makes to, and the impacts it has on, organisations.
- Undertake case study analysis .
Assessment method
Essay
Assessment type
Crynodol
Description
Assignment
Weighting
40%
Assessment method
Exam (Centrally Scheduled)
Assessment type
Crynodol
Description
Examination
Weighting
60%