Modiwl ETB-3114:
e-Marketing
e-Marketing 2023-24
ETB-3114
2023-24
Bangor Business School
Module - Semester 1
10 credits
Module Organiser:
Debbie Gilliland
Overview
The content will include an introduction to e-marketing, concepts and practices in relation to among others e-marketing strategy and the e-marketing environment, the changing face of retailing and mobile communications.
The module is based on and designed to develop students' skills in critical reading of journal articles and presentation skills.
Assessment Strategy
-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
-good -B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
-excellent -A- to A+ (70%+): Outstanding Performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
-another level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
Learning Outcomes
- Critically evaluate the application of e-marketing to case-study organisations.
- Demonstrate an understanding of e-Marketing.
- Evaluate professional/commercial and academic literature.
- Examine the nature of e-Marketing in contemporary and changing organisational environments.
Assessment method
Coursework
Assessment type
Crynodol
Description
Group Case-study Presentation presentation based on the critical evaluation of a companies e-marketing strategy
Weighting
40%
Assessment method
Exam (Centrally Scheduled)
Assessment type
Crynodol
Description
Exam S1
Weighting
60%