Modiwl HMB-3532:
Trends in Marketing

Overview

Given the nature of this module, the content is updated frequently and may vary from year to year. The module will cover current trends in marketing such as New technologies and their use in marketing; Automation; Artificial Intelligence; Circular Economy.

Assessment Strategy

-threshold -(D- to D+ / 40-49%) No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.

-good -High standard (B- to B+ / 60-69%): Very good performance. Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.

-excellent -(A-to A* / 70+%) An outstanding performance, exceptionally able. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

-another level-C- to C+ (C- to C+ / 50-59%) Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.

Learning Outcomes

• Analyse the challenges and opportunities of contemporary business practices for companies.

• Analyse the impact of contemporary marketing practices on consumers and the wider society.

• Apply marketing principles, analytical and critical skills to contemporary marketing issues and problems.

• Demonstrate a thorough understanding of current issues and trends in marketing.