Modiwlau cwrs N50F | BSC/MKTF
BSc Marketing
Modiwlau Blwyddyn 0
The student must take 120 credits from
the modules.
BIC-0005 IT & Comm Skills
(20)
(Full Term)
BIC-0007 Introduction to Data Science
(10)
(Full Term)
BIC-0010 UK Gov & Society
(10)
(Full Term)
BIC-0011 Data Analysis
(10)
(Full Term)
BIC-0012 Business Functions
(10)
(Full Term)
BIC-0036 Academic Skills
(20)
(Full Term)
BIC-0014 Management Studies
(10)
(Full Term)
BIC-0015 Financial Accounting
(10)
(Full Term)
BIC-0018 Microeconomics
(10)
(Full Term)
BIC-0019 Macroeconomics
(10)
(Full Term)
BIC-0013 Business Law
(10)
(Full Term)
Modiwlau Blwyddyn 1
Compulsory Modules
The student must take 80 credits
from the modules in Compulsory Modules.
ASB-1603 Marketing in Practice
(20)
(Semester 2)
ASB-1604 Digital Marketing Essentials
(20)
(Semester 2)
Foundations of Marketing
The student must take 20 credits from
the modules in Foundations of Marketing.
ASB-1605 Foundations of Marketing
(20)
(Semester 1)
ADB-1605 Egwyddorion Marchnata
Cymraeg
(20)
(Semester 1)
Professional Marketing Skills
The student must take 20 credits from
the modules in Professional Marketing Skills.
ADB-1661 Sgiliau Marchnata Proffesiynol
Cymraeg
(20)
(Semester 1)
ASB-1601 Professional Marketing Skills
(20)
(Semester 1)
Optional Students can also choose modules from
other Business School level 4 modules or from elsewhere in
the University, subject to timetabling constraints.
ASB-1006 Management and enterprise
(20)
(Semester 1)
ASB-1602 Technology in Marketing
(20)
(Semester 2)
ASB-1007 CMI in Ethics, Sust, HRM, Tour
(20)
(Semester 2)
Modiwlau Blwyddyn 2
Compulsory Modules The student must take 80 credits from
the modules.
ASB-2602 Services and Experiential MKT
(20)
(Semester 1)
ASB-2116 Consumer Behaviour
(20)
(Semester 2)
ASB-2603 Marketing Research and CRM
(20)
(Semester 2)
Marketing and Social Media
Communications The student must take 20 credits from
the modules.
ADB-2520 Cyfathrebu Marchnata a Chyfryn
Cymraeg
(20)
(Semester 1)
ASB-2520 Marketing & Soc Media Communic
(20)
(Semester 1)
Optional Modules Students can also choose optional
modules from other Business School level 5 modules or from
elsewhere in the University, subject to timetabling
constraints and pre-requisites.
ASB-2533 Brand and Retail Management
(20)
(Semester 1)
Professional Marketing Skills
This module is compulsory for
students entering year 3 of the programme and is not
available to students who took Professional Marketing
Skills in year 2.
ASB-2601 Professional Marketing Skills
(20)
(Semester 1)
Modiwlau Blwyddyn 3
Modiwlau Gorfodol
Semester 2
80 - credyd allan o:
- ASB-2116: Consumer Behaviour (20) (Semester 2)
- ASB-2602: Services and Experiential MKT (20) (Semester 1)
- ASB-2603: Marketing Research and CRM (20) (Semester 2)
20 - credyd allan o:
- ADB-2520: Cyfathrebu Marchnata a Chyfryn (20) (Semester 1)
- ASB-2520: Marketing & Soc Media Communic (20) (Semester 1)
Modiwlau Opsiynol
50 credyd allan o:
- ASB-3009: Strategic Management (20) (Semester 2)
- ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3430: Consultancy Project (20) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.
0 credyd allan o:
- ASB-2533: Brand and Retail Management (20) (Semester 1)
0 credyd allan o:
- ASB-2601: Professional Marketing Skills (20) (Semester 1)