Overview

There is no set syllabus. The subject matter can be drawn from any area of the academic marketing discipline, provided that there is suitable and sufficient literature available, and a member of staff is available to supervise in the chosen area of study. Students are expected to choose their dissertation topic in consultation with the module organiser and members of marketing staff at the start of the academic year. The dissertation should bridge across academic and practitioner domains, bringing meaning and relevance from academic literature to address practical marketing problems.

Assessment Strategy

-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives. -good -B- to B+ (60-69%): Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills. -excellent -A- to A (70% +):* Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills. -another level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.

Learning Outcomes

• Apply appropriate analytical, statistical, IT, research design, writing and other research skills in order to extract and present relevant theoretical and/or empirical evidence on the chosen topic.

• Demonstrate an ability to present complex ideas orally and in written form.

• Demonstrate good presentation and organisational skills through planning, writing, editing and compiling a substantial research report.

• Identify and synthesise relevant research to draw theoretical conclusions for the project.

• Identify relevant research to specify a data collection and analysis strategy for the project.

• Synthesise and critically appraise a body of academic literature.