Modiwlau cwrs N1AV | MA/BUSMRK
MA Business and Marketing
Modiwlau Blwyddyn 1
Compulsory Modules
The student must take 105 credits
from the modules in Compulsory Modules.
ASB-4413 Int'l Strategic Management
(15)
(Semester 1)
ASB-4006 Marketing Strategy
(15)
(Semester 1)
ASB-4431 Organisations and People
(15)
(Semester 1)
ASB-4521 Int'l Marketing Communication
(15)
(Semester 1)
ASB-4115 Management Research
(15)
(Semester 2)
ASB-4010 New Venture Creation
(15)
(Semester 2)
ASB-4439 International Marketing
(15)
(Semester 2)
Summer Modules The student must take 60 credits from
the modules in Summer Modules.
Optional Modules The student must take 15 credits from
the modules in Optional Modules.
ASB-4530 Global Brand Management
(15)
(Semester 1)
ASB-4440 Consumers in Global & Digital
(15)
(Semester 2)
ASB-4426 Contemporary Issues in Mgmt
(15)
(Semester 2)