Modiwlau cwrs N5AG | MSC/CDMA
MSc Consumer and Digital Marketing Analytics

Compulsory Modules The student must take 120 credits from the modules.

September Start Students

ASB-4521 Int'l Marketing Communication (15) (Semester 1)

ASB-4114 e-Marketing (15) (Semester 1)

ASB-4530 Global Brand Management (15) (Semester 1)

ASB-4006 Marketing Strategy (15) (Semester 1)

ASB-4439 International Marketing (15) (Semester 2)

ASB-4119 Customer Insight Analytics (30) Core (Semester 2)

ASB-4440 Consumers in Global & Digital (15) (Semester 2)

Summer Modules The student must take 60 credits from the modules.

ASB-4904 Applied Business Projects (60) Core (Semester 3)

ASB-4902 MSc Dissertation (60) Core (Semester 3)

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