• MSc: Business with Consumer Psychology, Distinction
  2016–2017
• BA: International Business, First class
  University of Economics Ho Chi Minh City, 2012–2016

Research interests

• Consumer behaviours
• Sustainable consumption
• Goal settings
• Self-regulation and licensing effects
• Emotion
• Theory of planned behaviours
• Behavoural Experimentation

PhD research

Supervisors: Prof. Louise Hassan and Prof. Edward Shiu

Sustainable behaviours might be considered as trade-offs between individuals' immediate gratification and the long-term benefits for the environment and themselves. Thus individuals are required the exertion of self-control efforts to resolve these trade-offs in favour of the environmental sustainability.

I am examining the replication of an emerging construct of self-control trait in the sustaianbility context and testing the sequential impact of initial goal-consistent behavours on the persistence-licensing likelihood. The influence of emotional experiences underlying this psychological mechanism is also included in my investigation. 

2024

• E-gyhoeddi cyn argraffuCommunications enhance sustainable intentions despite other ongoing crises
  Nguyen, T. H. N., Willcock, S. & Hassan, L., 14 Medi 2024, (E-gyhoeddi cyn argraffu) Yn: Sustainability Science. 40 t.
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

2022

• CyhoeddwydHandbook of self-regulation: Research, theory, and applications, K.D. Vohs, R.F. Baumeister (Eds.). Guilford Publications (2016).
  Nguyen, N. T. H., Ion 2022, Yn: Personality and Individual Differences. 184, 111173.
  Allbwn ymchwil: Cyfraniad at gyfnodolyn › Adolygiad Llyfr/Ffilm/Erthygl › adolygiad gan gymheiriaid

2020

• CyhoeddwydModeling the factors determining organic food purchase of Vietnamese consumers
  Nguyen, N. T. H., 27 Awst 2020, t. 667-704.
  Allbwn ymchwil: Cyfraniad at gynhadledd › Papur › adolygiad gan gymheiriaid

Scholarship and grant awards:

• A Dean’s Scholarship from Bangor University for PhD students (2019) and Master students (2016)
• A grant for “Fostering Young Talents 2015” by State Capital Investment Corporation, Vietnam

Award:

Best Dissertation in Business, Management and Marketing awarded by Bangor Business School (2017)

Research Projects:

• Place of climate changes, Bangor University (01/2021-present) 
• Developing contents and features of website adverts to enhance Redrow buyers’ attitudes towards house purchase, part of a Master module (1-4/2017, Finished)