Rhagolwg
Sara Parry is a Senior Lecturer in Marketing at Bangor Business School (August 2016-Present), previously Lecturer in Marketing (February 2010-July 2016) and Welsh Teaching Fellow (September 2008-February 2010). She obtained her PhD in Marketing at Bangor University in 2008. Her research work has appeared in many internationally recognised journals such as Journal of Business Research, European Journal of Marketing and British Journal of Management.
Sara is currently Associate Editor of Marketing Intelligence & Planning.
Roles within Bangor Business School:
- Director of Postgraduate Taught Marketing Programmes overseesing three programmes: MA Business and Marketing, MBA International Marketing and MSc Consumer and Digital Marketing Analytics.
- Chartered Institute of Marketing (CIM) Academic Lead.
- 'Understanding Consumers' Research Planning Group Lead
- Personal tutor
- Access Scholarships for Local Schools
Previously held roles:
- Chair of BBS Athena SWAN Self Assessment Team (SAT)
- Equality, Diversity and Sustainability Lead
- Principal Investigator for the 20Twenty Management and Leadership Project
- Director of Undergraduate 2nd Year and Exam Board Chair
Gwybodaeth Cyswllt
Location: Room 2.10 Hen Goleg
Telephone: 01248 388457
E-mail: s.parry@bangor.ac.uk
Cymwysterau
- PhD: Marketing of innovation: The case of a Welsh SME in the ICT sector
2008 - Profesiynol: Postgraduate Certificate in Higher Education (PGCertHE)
Addysgu ac Arolygiaeth
Undergraduate Teaching:
ASB-1601 Professional Skills in Marketing
ASB/ADB-2520 Marketing and Social Media Communications
Postgraduate Teaching:
ASB/ABJ-4440 Consumer Behaviour in a Global & Digital World.
Supervisor for undergraduate and postgraduate dissertations.
PhD Supervisor
Help to Grow Management Course, 'Building a Brand' (2022, 2023).
Diddordebau Ymchwil
My current research interests include consumer behaviour in various social contexts, risky consumption, place attachment, sustainability and place identity, community engagement and climate change communications.
Methods expertise include running focus groups, interviews, concept mapping, netnography, surveys and qualitative data analysis.
Cyfleoedd Project Ôl-radd
I am willing to supervise exceptional PhD students in the following research areas: Risky consumer behaviours such as alcohol consumption, vaping and smoking; Social media marketing; sustainability and place-related research.
Cyhoeddiadau
2023
- CyhoeddwydLet there be a “We”: Introducing an Ethics of Collective Academic Care
Banister, E., Hamilton, K., Piacentini, M., Abboud, L., Allison, S., Bruce, H., Hein, W., Higgins, L., Hoyland, C., Nairn, A., Parry, S. & Andrea, T., 27 Tach 2023, Yn: European Journal of Marketing. 57, 10, t. 2838-2859
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
2022
- CyhoeddwydExploring responses to differing message content of pictorial alcohol warning labels
Hassan, L., Parry, S. & Shiu, E., Tach 2022, Yn: International Journal of Consumer Studies. 46, 6, t. 2200-2219
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid - CyhoeddwydReview of tobacco control action plan and delivery plans
Parry, S., Shiu, E. & Doyle, C., 24 Mai 2022, Welsh Government. 58 t.
Allbwn ymchwil: Llyfr/Adroddiad › Adroddiad Comisiwn
2020
- CyhoeddwydPerswadio a Hyrwyddo
Parry, S., Roberts, L. & Wyn, E., 2020, Cyflwyniad i Farchnata. Roberts, L. (gol.). Pontypridd: Prifysgol De Cymru, t. 274-296
Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd › Pennod
2019
- CyhoeddwydUnderstanding the relationship between smoking and place across multiple places through the lens of place attachment
Parry, S. & Hassan, L., Ebr 2019, Yn: Journal of Environmental Psychology. 62, April, t. 115-123
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
2017
- CyhoeddwydLinking relationship marketing to social embeddedness in a rural bilingual context
Parry, S. & Westhead, P., 30 Meh 2017, Yn: Journal of Small Business and Enterprise Development. 24, 2, t. 261-277
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
2016
- CyhoeddwydAddressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies
Hassan, L. M., Shiu, E. M. & Parry, S., Ion 2016, Yn: Journal of Consumer Behaviour. 15, 1, t. 72-86
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid - CyhoeddwydThe Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries
Hassan, L. M., Shiu, E. M. & Parry, S., Ion 2016, Yn: British Journal of Management. 26, 2, t. 255-272
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
2015
- CyhoeddwydThe direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website
Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Maw 2015, Yn: Journal of Business Research. 68, 3, t. 534-541
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
2013
- CyhoeddwydUncertainty in ethical consumer choice: a conceptual model
Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, Yn: Journal of Consumer Behaviour. 12, 3
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid - Cyhoeddwyd‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, S., Jones, R., Stern, P. & Robinson, M., 21 Maw 2013, Yn: Journal of Consumer Behaviour. 12, 2, t. 112-121
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
2012
- CyhoeddwydCustomer-perceived value in business-to-business relationships: A study of software customers
Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Gorff 2012, Yn: Journal of Marketing Management. 28, 7-8, t. 887-911
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid - CyhoeddwydMarketing for survival: a comparative case study of SME software firms
Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Ion 2012, Yn: Journal of Small Business and Enterprise Development. 19, 4, t. 712-728
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
2011
- CyhoeddwydBusiness support for new technology-based firms: a study of entrepreneurs in north Wales
Jones, R. & Parry, S., 1 Tach 2011, Yn: International Journal of Entrepreneurial Behavior and Research. 17, 6, t. 645 - 662
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid - CyhoeddwydExploring marketing and relationships in software SMEs: A mixed methods approach
Parry, S., Kupiec-Teahan, B. & Rowley, J., 1 Ion 2011, Yn: Management Research Review. 35, 1, t. 52 - 68
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid - CyhoeddwydMarketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK
Griffiths, G., Westmoreland, P., Khammash, M. & Parry, S., 1 Ion 2011.
Allbwn ymchwil: Cyfraniad at gynhadledd › Papur
2010
- Cyhoeddwyd"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.
Robinson, M., Stern, P., Jones, R. & Parry, S., 1 Ion 2010.
Allbwn ymchwil: Cyfraniad at gynhadledd › Papur - CyhoeddwydExploring Customer Relationships in Technology Firms: A mixed methods appraoch.
Parry, S. & Kupiec-Teahan, B., 1 Ion 2010.
Allbwn ymchwil: Cyfraniad at gynhadledd › Papur - CyhoeddwydIndigenous and Non-indigenous Entrepreneurs: A Study of the Effect of Rurality.
Edwards, R., Jones, R. & Parry, S., 1 Ion 2010.
Allbwn ymchwil: Cyfraniad at gynhadledd › Papur - CyhoeddwydMarketing in software SMEs: A comparative case study.
Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Ion 2010.
Allbwn ymchwil: Cyfraniad at gynhadledd › Papur
2009
- CyhoeddwydCritical Success Factors of SMEs in the Software Sector.
Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Ion 2009.
Allbwn ymchwil: Cyfraniad at gynhadledd › Papur - CyhoeddwydRelationship Marketing in SME Technology Firms: A Conjoint Analysis Approach
Parry, S., Kupiec-Teahan, B., Jones, R. & Khammash, M., 1 Ion 2009.
Allbwn ymchwil: Cyfraniad at gynhadledd › Papur - CyhoeddwydRelationship Marketing in SME technology firms: a case study approach.
Parry, S. & Kupiec-Teahan, B., 1 Ion 2009.
Allbwn ymchwil: Cyfraniad at gynhadledd › Papur
Gweithgareddau
2024
- WIN Network workshop: Sustainable Food Cymru
WIN Network: Sustainable Food Cymru Workshop at UWTSD
10 Medi 2024 – 11 Medi 2024
Cysylltau:
Gweithgaredd: Cymryd rhan mewn gweithdy, seminar, cwrs Academaidd (Siaradwr) - Exploring the Relationship Between Place Attachment and Drinking in the Home
2 Gorff 2024
Gweithgaredd: Cyflwyniad llafar (Siaradwr)
2023
- Pa mor gynaliadwy y gall twristiaeth fod yng Nghymru?
Trafodaeth Panel yn yr Eisteddfod Genedlaethol
7 Awst 2023
Gweithgaredd: Mathau o waith ymgysylltu â'r cyhoedd a gwaith maes - Gŵyl/Arddangosfa (Cadeirydd) - Anglesey residents' view on 'Energy Island': An exploratory study
Meh 2023
Gweithgaredd: Cyflwyniad llafar (Siaradwr) - Manteisio ar Safle Treftadaeth y Byd UNESCO Llechi Cymru a datblygu twristiaeth gynaliadwy ac adfywiol yn yr ardal: Canlyniadau Rhagarweiniol.
21 Ebr 2023
Gweithgaredd: Sgwrs wadd (Siaradwr)
2022
- Capitalising on the Slate Landscape UNESCO World Heritage Site and the development of sustainable and regenerative tourism in North West Wales.
Presentation to the Gwynedd & Eryri Visitor Economy Task and Finish Group.
Tach 2022
Gweithgaredd: Sgwrs wadd (Siaradwr) - BU-IIA Funded Project: Capitalising on the Slate Landscape UNESCO World Heritage Site and the development of sustainable and regenerative tourism in North West Wales
This project will combine expertise in place research, heritage, marketing and sustainability to examine how local organisations, communities and the younger generation can benefit from the Slate Landscape of North West Wales’s status as a UNESCO World Heritage Site (WHS) whilst developing sustainable and regenerative tourism practices. Working with key individuals from Cyngor Gwynedd Council and the Partnerships Manager of Snowdonia National Park Authority to create impactful research that benefits the local economy and feeds into the Gwynedd and Eryri Sustainable Visitor Economy Plan.
Funding awarded through the Bangor University Innovation and Impact Award (Research Wales Innovation Funding). Value = £19,446
1 Mai 2022 – 30 Ebr 2023
Gweithgaredd: Arall (Cyfrannwr)
Projectau
-
Review of Tobacco Action Plan and Delivery Plans
01/10/2021 – 01/08/2022 (Wedi gorffen)
Grantiau a Projectau Eraill
Capitalising on the Slate Landscape UNESCO World Heritage Site and the Development of Sustainable and Regenerative Tourism in Northwest Wales, awarded £20,000 by Bangor Impact and Innovation Award (August 2022 -July 2023). Principal Investigator. See https://www.bangor.ac.uk/slate-landscape for further information.
Anglesey residents’ views on ‘Energy Island’: An exploratory study, awarded £1500 by College Seed Fund (March 2022-September 2022). Co-Investigator.
Lucozade and Litter: how can we prevent single-use plastic pollution, awarded £10,000 by NERC discipline-hopping scheme (January 2022 - May 2022). Co-Investigator.
Gwybodaeth Arall
Bangor University Teaching Fellowship -July 2023
Member of Chartered Institute of Marketing
Member of Chartered Management Institute
Non Executive Director for MPW Making Places Work: https://mpwmakingplaceswork.co.uk/
Member of Academy of Marketing
External Examiner for Cardiff Business School: MSc Strategic Marketing.
External Engagement Lead for Places of Climate Change (PloCC) Research Centre, Bangor University.