Office: Room 2.02 Hen Goleg, College Rd, Bangor LL57 2DG

Find Me on LinkedIn

For teaching advice and feedback, please click here to make an appointment with me. 

  • Advance HE Fellowship Certificate
    2024
  • PhD: Business Studies and Management
    University of Southampton,
  • BSc: Economics
    Xiamen University, China,

Undergraduate Teaching

  • Behavioural Finance (2023)
  • Data Science (2024 - Present)

Postgraduate Teaching

  • Data Science (2023 - Present)
  • Coding for Business Applications (2023)
  • Applied Finance Project (2022-2023)
  • FinTech with Project (2023)

Doctoral Workshop

  • Empirical literature review, conceptual framework & theoretical framework.

PhD Students Supervisor

  • Jiaxin Li (2024 - Present)
  • Ricardo Verschueren (2024 - Present)

My research interest includes but is not limited to:

  • Retail Investing and Financial Inclusion: Exploring the decision-making, risk behavior, and cognitive biases of retail investors. Investigating the transformative impact of FinTech on the retail investment landscape, aiming to bridge the gap in financial inclusion and accessibility.
  • Advanced News Analytics in Finance: Leveraging cutting-edge news analytics and sentiment analysis to construct predictive models of financial markets. Examining the interplay between media narratives and corporate governance, and their collective impact on market dynamics.
  • Sustainable Business Analytics: Applying data science techniques to enhance business sustainability, with a focus on assisting Small and Medium Enterprises (SMEs) in navigating the complexities of Environmental, Social, and Governance (ESG) standards. 
I'm always looking for outstanding and motivated PhD candidates. If you obtained an MSc degree in merit or above, or a first-class honours degree in an appropriate subject (e.g. Data Analytics, Finance, Operational Research, Statistics), or equivalent professional qualification and met the language requirements, please feel free to email me your CV and research proposal (he.he@bangor.ac.uk).

2024

2023

2021

2024

2023

2022

2021

  • British Academy/Leverhulme Small Research Grants Sep 2023-Feb 2025 (£9,964), Co-Investigator: Impacts of Bank Branch Closures on SME Performance: Evidence from the UK
  • Welsh Government’s SMART-FIS program 2024 (£34,196), Co-Investigator: Analysing the Use of Data Analytics by Welsh Businesses
  • UK SPF Skills & Innovation voucher scheme 2024 (£4,294.25), Principal Investigator: Identifying Climate Response Thresholds in North Wales: A Collaborative Initiative with the National Trust

  • UK SPF SIV Scheme 2024 (£4,961), Co-Investigator: Collaborative Initiative with Wings Club Broughton
  • UK SPF SIV Scheme 2024 (£7,692), Researcher: Collaboration with Kodergarten on Smart Towns Works. 

PhD Students External Advisor

  • Thokozile Tembo, University of Southampton (2023 - Present)

Ah-hoc Refereeing

Operations Research; Journal of Accounting Literature; Pacific-Basin Finance Journal; Big Data Research; Journal of University Teaching & Learning Practice