Modiwl ETB-3002:
Heritage &Experimental Tourism
Experiential, Special Interest & Heritage Tourism 2023-24
ETB-3002
2023-24
Bangor Business School
Module - Semester 1 & 2
20 credits
Module Organiser:
Debbie Gilliland
Overview
Introduce context and characteristics of Experiential, Special Interest and Heritage Tourism. Explore how tourism operators can maximise opportunities within these niche domains, develop business and expand markets. Understand consumer behaviour within these sectors, and subsequently the importance of developing and managing immersive and memorable tourism experiences that engage visitors, and also the importance of customer loyalty and repeat custom. Investigate how heritage based attractions are evolving, establishing how heritage is interpreted in a range of contexts and looks at the challenges relating to interpretation techniques and how they work within an experiential context. Students will have an opportunity to study and research authentic experiences designed to connect travellers to special places, people and cultures within Uzbekistan to improve their product knowledge of what their country offers visitors and the potential for experiential tourism.
Introduce context and characteristics of Experiential and Heritage Tourism.
Explore how tourism operators can maximise opportunities within these niche domains, develop business and expand markets.
Understand consumer behaviour within these sectors, and subsequently the importance of developing and managing immersive and memorable tourism experiences that engage visitors, and also the importance of customer loyalty and repeat custom.
Investigate how heritage based attractions are evolving, establishing how heritage is interpreted in a range of contexts and looks at the challenges relating to interpretation techniques and how they work within an experiential context.
Students will have an opportunity to study and research authentic experiences designed to connect travellers to special places, people and cultures within Uzbekistan to improve their product knowledge of what their country offers visitors and the potential for experiential tourism.
Assessment Strategy
-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
-good -B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
-excellent -A- to A+ (70%+): Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
-another level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
Learning Outcomes
- Appreciate the importance of developing and managing immersive and memorable tourism experiences that engage visitors, and also the importance of customer loyalty and repeat custom.
- Critically assess the ethical/ educational functions special interest, heritage-based and experiential tourism interpretation may seek to achieve (e.g. consumer education, heritage preservation, and wellbeing etc)
- Develop a critical understanding of complex consumer behaviour driving special interest, heritage-based and experiential tourism attractions
- Understand the local and national context, issues, challenges for experiential tourism, special interest tourism & heritage tourism and how management leadership and international business can seek to reconcile key issues
Assessment method
Essay
Assessment type
Summative
Description
An individual written assignment that will recognise factors that motivate visitors to heritage based attraction and assess the functions heritage interpretation they seek to achieve.
Weighting
40%
Assessment method
Individual Presentation
Assessment type
Summative
Description
How the five senses are involved in the experiential tourism experience, whilst developing an awareness of the motivational factors that are driving more consumers to participate in more experiential tourism. This 3000-word equivalent presentation requires students to critically explore a given scenario. The above is NOT the assignment/presentation question but provides an indication as to the typical assignment content that will be set.
Weighting
60%